Soul Trader® stands as an organic force in modern music, delivering powerful, raw acoustic pop rock that really hits you with its genuine emotion and energy, all while blazing his own trail in a increasingly synthetic world, full of synthetic tunes.

Simon James Betts grew up a beacon of belief in a sea of doubt. While others questioned a shy country kid, Simon’s self belief was unwavering. With guitar in hand and finding his voice, he began crafting tunes he termed “observations of life”, having no clue they’d stay timeless, relatable and go beyond trends.

Two years into his journey as a singer songwriter, Simon bypassed the predictable next big city move and boarded a plane to the acoustic music Mecca of Ireland. Immersed in writing and performing he set about refining his craft. From intimate pubs to big festivals, sharing the stage with legends, and even while living in his car, Simon was hailed as the “Future of Music”.

Back from Ireland, Simon emerged as Soul Trader®, a songwriter and entertainer passionately creating genuine, heartfelt music to connect with audiences globally.

Amid a musical era dominated by loop pedals* and autotune, and in a world where Photoshop alters reality and superficial enhancements prevail, Soul Trader® embodies authenticity, through his songs, stories and sound. In a society where people often feel inadequate due to pressures of perfection, he serves as a spotlight on the value of self, particularly inspiring for the younger generation, showing how being genuine and authentic can be a source of inspiration and empowerment.